Toyota promotes their Prius car on Facebook with a custom page that integrates user generated content and a contest where fans are prompted to showcase their good deeds. Well constructed message that supports their brand and likely impacts their brand perception. Simple, efficient, and it works well. Probably the three tenants of the brand.
One Response to “Toyota Prius”
Are You A Social Superhero?
We are putting the final touches on a new website - NorthSocialSuperheroes.com - which will showcase featured partners and we'd like to extend the invitation to all designers, creatives, and social strategists. The site will serve as a hub for connecting current North Social clients who have requested a cape-wearing hero who can help them take full advantage of our Facebook tools.
Grab Your CapeGet the tools to Maximize your page
While some brands have the luxury of big agencies and a team of talented designers at their beck and call, the rest of us can benefit from ready-made applications designed to enhance our company's Facebook page.
Solid landing page where visitors are asked to sign up for a random act of Prius. (Which are similar to random acts of kindness. They also added a cool interactive section called “ask the expert” where you can submit questions to their team of experts. All answers are threaded and tagged with a cloud for easy reference.