The film the Hangover uses multiple user generated contests and interactive promotions to help promote the film. Bringing humor and comedy to fans who want to take their theater experience onto the web.
Thought they could have done more with their Photo App concept, but then again…with just this one interactive promotion, they are well ahead of other entertainment properties in terms of serving up something experiential to their fans. Take notice Hollywood.
Thought they could have done more with their Photo App concept, but then again…with just this one interactive promotion, they are well ahead of other entertainment properties in terms of serving up something experiential to their fans. Take notice Hollywood.