Candy brand Skittles jumps on Facebook with interactive discussion board debating the best flavors, a “holla at the rainbow” interactive promotion, some custom crafted videos of a bag of Skittles that has come to life.
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Skittles was one of the first brands to actually use Facebook as their brand website. Go to http://www.skittles.com, log in, and check it out. They have definitely been one of the digital pioneers of the CPG category. Their game Go Skittle Yourself also has over 500K fans on Facebook: http://www.goskittleyourself.com/play
Bunch of recent adverts where the business links to their FB page instead of their corporate website. Passing fad, or the new reality for online marketing?